Are you a social impact company? Do you feel that your website does little to effectively and creatively convey your brand’s message? It is important for social impact companies of today to maintain a strong online presence. With a strong online presence, social impact companies will experience greater brand awareness, influence more stakeholders and in turn, create a greater impact. For social impact organizations, a strong online presence and digital branding starts with a complete website. A website that engages, excites and entices. A website that encourages your audience to buy into your mission, your brand, your product(s), your service(s) and/or your fundraising efforts. Global Grassroots Consulting can help you with our website editing, business development consulting services.
In this blog we discuss how we enhance your website to amplify your voice!
Website Editing Methods
- A Conversation to Direct our Website Editing
- Begin Our Website Editing Work
- Website Editing Tactic: Focus on Quality Content
- Website Editing Tactic: Focus on Style
- Website Editing Tactic: Focus on Organization
- Request Feedback throughout the Process
- Continue Our Website Editing Work
- Finished Product
A Conversation to Direct our Website Editing
Each social issue is different. Each social impact brand is unique. Regardless of the social issue that your organization addresses and the format of your organization, we are here to help with your digital branding efforts! We WANT to get to know you, your organization and the social issue(s) that you address. We will take the time to review the content on your current website, and discuss with you your mission, your goals and your past/current work, to best identify how to represent your social enterprise. After all, your website is the center for all things business as it pertains to your online presence. We will make sure that it represents your brand to the fullest ability.
Our website editing conversation will consist of multiple lines of questions to fully understand your impact brand. We will ask about the goals of your organization and your impact brand. We will question you about your current digital branding efforts. We encourage you to provide us with information about the key partners in your organization. We request that you share with us further information that outlines the products and/or services that you provide, and the social impact that your company makes. In doing all of this, we will have a better understanding for how to best convey your brand.
Begin Our Website Editing Work
Once we have a well-founded understanding for your social enterprise, we begin our work! We start by improving upon what you already have for your website. Through our website editing services, we improve upon written content of the current website. Things like grammar, word choice and storytelling are key to building a strong website. We adapt background colors and images to make your website more visually appealing. If your website is a simple landing page, we add more pages to your site to spread out the information and allow more space for more information to be shared. A landing page is a great start, but does little to fully embody the essence of a social impact organization. Additionally, we add navigation buttons to sections on pages so that website users are encouraged to explore ALL of your site, not just the first page that they land on. Accessibility is key to enabling website viewers to engage with your entire digital branding work.
Website Editing Tactic: Focus on Quality Content
The quality of content on your website is super important. We at Global Grassroots Consulting are able to focus on an array of content editing and creation to help improve the appeal of your site. Through our work in creating strong diction and impressive visuals, your website will stand out from the rest. But most of all, your website will effectively convey the message of your brand, in a sleek and stylish manner.
Website Editing Tactic: Focus on Style
The style of your website is key. Without a captivating style, no one will want to engage with your website for long. The color scheme and visuals are super important in attracting viewers. Your website needs to utilize colors and visuals that are professional, yet appealing. Visually speaking, everything needs to be unique. Monotone colors are boring and unappealing. Bright colors are flashy and distasteful. Your website requires a style that is sophisticated and attractive to your target audience. Based on our initial discussion, we will cater your style to your wants and desires, while also keeping your target audience’s wants and desires in mind.
Website Editing Tactic: Focus on Organization
In order for your target audience to continuously engage with your website, it needs to be well organized. Information should be outlined effectively and easy to find. The last thing that you want is for your target audience to struggle to navigate your site. Digital branding will suffer if everything is not laid out in a clear and concise manner. As mentioned above, we will add buttons and links throughout your website, to help users navigate your site easily. Who doesn’t like buttons? With a focus on organization, your target audience will appreciate your website’s ease of use, and will continue engaging with your content.
Of course, we wouldn’t want to complete any of these tactics above, without first consulting with you and receiving your feedback!
Request Feedback throughout the Process
At the end of the day, your website is exactly that: yours. We implore you to trust our decisions in much of our work, but request that you provide us with feedback so that we best cater our website editing services to your vision. When we work on a client’s website editing, we provide updates on edits made, and request feedback in return. We want to hear our clients’’ honest and open opinions. Don’t like a color? Let us know. Wording needs to be changed? Let us know. Font, format and feel of the site is off? Share with us your feelings! We pride ourselves in our ability to effectively convey our clients’ vision(s) – not our own.
Continue Our Website Editing Work
After receiving feedback from you on our website editing thus far, we will move forward and implement changes that need to be made, as discussed. These changes may include edits to written content, page schema, color choice and more. We will work with you to make sure that our social impact consulting is up to standards, and that your continued website editing exceeds expectations. We will not stop until you are happy with your website!
At last! The day has come when our website editing is complete – for now that is – and you are happy with where everything stands. Looks like you are ready to start with the rest of your online presence strategy. Our business development consulting services (bizdev for short) will ensure happiness with your website for the long haul. Furthermore, we can help you with the rest on your online presence strategy!