“Global Grassroots Consulting (GGC) is a business development consulting firm that supports companies providing a positive social impact to their communities.” It is the mission of our Founder, Ian Shepardson, to create a positive impact through GGC’s business development consulting services. “How does that work?” you may ask. “How does business development consulting create a positive impact on organizations, and society at large?” In this article, we will explain just that!
The Impact in Business Development Consulting
To understand how a business development (bizdev for short) consultancy works to create a positive social impact, we must first look at the general impact of the work itself. Investopedia defines business development as “the ideas, initiatives and activities that help make a business better.” They go on to say that this includes “sales, marketing…networking, negotiations, partnerships and cost-savings efforts.” The bizdev consulting services that we provide here at Global Grassroots Consulting include sales, marketing, networking and partnerships. Among other services, we also edit websites and create unique content such as blogs.
As Investopedia describes, these services “help make a business better”. Sales is the financial backbone of any and all organizations. Without sales, an organization would not be able to run. Yet, without marketing, sales would be inefficient. Ask any sales professional how they think their efforts would work if a brand had zero brand recognition. It is difficult for anyone to land a deal without brand recognition. In today’s World, much of companies’ branding efforts occur online. That is why we at GGC focus on digital branding, marketing and sales!
The question remains: how does business development consulting help social impact enterprises?
Fully Understanding a Social Enterprise Requires Social Awareness
“We are not so different, you and I”, the social enterprise says to the everyday business of today. Both a social enterprise and an average business need money to run. They have expenses. They have mouths to feed and bills to pay. Both social enterprise and average businesses offer goods or services in exchange for money. Nonprofit companies, for profit companies and all companies in between, require at least one source of income. Of course, many nonprofits earn their money from grants. Even so, they require community partners and donors in order to maintain their business.
At the end of the day, all businesses are just that: a business. An entity that funnels money in and out. In order for the funnel to improve over time and for the business to grow, business development services are required – whether that be internally owned, or external. The social awareness that is required of you, the reader, comes from an understanding of enterprises and how they work. A social enterprise may have different missions and to a certain degree, different setups. Yet, the core fundamentals of business still apply.
However, the major difference between a social enterprise and an average business is in the impact that they create. A social enterprise creates some form of social impact through their organization. Social impact companies earn money in a manner that improves society in some way, shape or form. Click the link to better understand the impact of social enterprises!
The Impact Consulting of GGC’s Business Development Consulting
Now that we established a basic understanding of business development services and how social enterprises operate, it is easy to understand the social impact that GGC’s business development consulting creates. As our Mission Statement suggests, we work with “organizations that create a positive social impact within their communities.” In providing these organizations with business development consulting services, we help them to expand their brand, their outreach, their wallets and ultimately, their impact.
A Tale of Impact Consulting
Still unsure? Think of it this way: you know of a family that is in need of financial help. They may be down on their luck or incapacitated. Either way, you want to help. You turn to the internet and create a GoFundMe. You sit there in anticipation, but the ticker only reads the $50 that you were able to donate. Alas! You realize that you need to promote the GoFundMe. Luckily, you know of a sales and marketing guru who will help you promote it! With your friend’s help, the GoFundMe becomes a major hit online, and you were able to raise well above the original goal of $2000 to help support this family in need. The family is happy, and now you AND your friend feel good about helping a people in need.
In the situation above, Global Grassroots Consulting is your friend and our clients are you. Our clients work for the betterment of society and have the tools necessary to do so (i.e. a GoFundMe account). The only thing is, they lack the financial and network support. Like your friend, GGC is the sales and marketing guru that will promote the brands of these social impact organizations, so that they may have a larger impact (i.e. raise more funds for the family). THAT is the social impact in our business development consulting services. At the end of the day, like you and your friend in this situation, we at GGC and our clients both feel good about the social impact that we provided.