When it comes to raising brand awareness for a social impact company, there are a wide variety of options. You may be asking yourself, “what platforms should I use?” Or, “what strategy should I be using?” Of course there is the overall question you may ask, “which targeting option is best for achieving brand awareness?” In this blog post, we will answer these questions and more, to help your social enterprise achieve brand awareness.
Guiding questions for which targeting option is best for achieving brand awareness:
- Which Targeting Option is Best for Achieving Brand Awareness?
- Which Digital Branding Strategy is Best?
- Which Social Media is Best for Digital Branding?
- What Content is Best for Digital Branding?
- Beyond Website Editing and Social Media, How Do We Get More Website Views?
Which Targeting Option is Best for Achieving Brand Awareness?
This is a loaded question. There are many possible answers. It all depends on your social impact company’s focus, your team and the message that you want to convey. Of course, in today’s world, a successful digital branding strategy is necessary to succeed. Everything is online now. Business is becoming increasingly prevalent online. The days of purchasing advertisements in the local newspaper are becoming numbered.
Which Digital Branding Strategy is Best?
With physical advertising becoming more and more obsolete, it is necessary for brands to turn digital. Today, everything and everyone is online. In order to establish a strong online presence, a brand must first create a website. A social impact company’s website will be the command center for all things business, online. Your website will host information such as your social impact brand’s mission statement, work completed, community partners, events and more. In establishing a strong website, a social enterprise will be one step closer to achieving brand awareness.
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Which Social Media is Best for Digital Branding?
Now that you have a website, you are able to continue building your online presence. One of the best ways to do this is through social media. Social media affords brands the ability to engage with their target audience in a manner that educates and excites. Linking your website to your social media platforms is key to driving engaged users to your site. Yet, there are so many social media platforms out there. Which one is best for your social enterprise?
The right social media for you depends on your target audience. Does your social enterprise work and partner with other professionals? LinkedIn is the best social media platform for connecting with professionals. If you are a social impact entrepreneur that works to help the youth? Newer social media platforms such as TikTok and Instagram are best for you, as they engage with younger audiences. Are you looking to connect with an array of people, from professionals to the youth, and anyone in between? Twitter is a great place to connect with an array of people!
What Content is Best for Digital Branding?
The content that you create to raise brand awareness, depends on your target audience and the social media platform that you use. LinkedIn is good for a multitude of creative content: written posts, images, videos, presentations and more. Twitter is great for pictures, and short written content. Twitter also interfaces well with other applications such as YouTube, for videos. Instagram is great for images. TikTok is great for videos. The best part? Because these social media platforms have commonalities in the content that is best, you can and should repurpose your content for other platforms!
Repurposing content is the best and easiest way to convey your messaging and improve your company’s digital branding. You already put in all of the legwork to create your content. Why create more when you can repurpose existing content? You should be able to use the same content for all platforms, simply by repurposing it.
Beyond Website Editing and Social Media, How Do We Get More Website Views?
Blogging is a great way to get people to your website! In writing blogs, people are able to utilize Search Engine Optimization (SEO) keywords as a tool to drive more traffic to their website. If done correctly, SEO keywords will boost a website’s ranking on search engines such as Google. Therefore, the website becomes easier for your target audience to find.
Additionally, blogging affords people the ability to repurpose their content! There is so much written content in blogs. You can create quote images from your written content. You can post on Twitter and LinkedIn using quotes from your blogs. Do not let your blogs sit there and collect dust. Put them to work! Repurpose the content.
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- Ian Shepardson, CEO