What are Ian’s Insights? You may see our CEO’s postings of Ian’s Insights on LinkedIn, Twitter and/or YouTube, but may be curious to know the meaning behind it. Ian’s Insights are videos created by Ian Shepardson, for the betterment of social entrepreneurs, social impact organizations and people in general. In these videos, Ian shares his insights involving social impact, sales, marketing and overall wellness.
Social Impact Insights
Global Grassroots Consulting is an organization that works to improve the business(es) of social impact leaders and social entrepreneurs. Since founding our organization back in March of 2021, Ian has been deeply involved in the social impact space. He regularly meets with social entrepreneurs across the globe, to learn about what they are doing, build a collaborative environment and maybe even share their stories. The social impact component of Ian’s Insights is meant to spread awareness of social impact organizations, the people that run them and the people for whom they serve.
Global Grassroots Consulting provides sales expertise to social impact organizations. By conducting outreach and establishing relationships with key stakeholders, Global Grassroots Consulting is able to expand the network of social impact orgs, thereby improving their overall impact. However, since not all social entrepreneurs can afford to outsource their outreach strategies, they in many cases must handle it on their own. Ian’s Sales Insights are meant to be a free resource for social entrepreneurs who are interested in improving partnerships on their own.
Global Grassroots Consulting also provides marketing services to social impact organizations. Similar to Sales, with greater brand recognition a company may reach more people and effectively impact more lives. For marketing, Global Grassroots Consulting offers website development and content creation services. Using his platform, Ian provides marketing tips to social entrepreneurs who are interested in handling the marketing component on their own. Ian believes his marketing perspective is unique as he approaches branding with a sales focus. Any marketing material he produces comes from a perspective of what will sell this product/service the quickest?
Life as a social entrepreneur is tough, Ian knows this to be especially true. With long working days, little funds and lots of stress, social entrepreneurship proves to be too big of a feat for many professionals out there. Ian also uses his platform of Ian’s Insights, to promote wellness for anyone and everyone, especially social entrepreneurs. Through this portion of his Insights, Ian hopes to inspire entrepreneurs to push past their roadblocks so that they may achieve whatever version of success they may have in mind.
Ian has lots of insights, but he feels that his insights in these key areas are best in the service of others. Focusing on these subjects, social entrepreneurs will find the factors necessary to bring their companies to the next level. Ian’s goal in life is to help the underserved. He feels that the social impact companies that work at the grassroots levels of many of today’s societal issues, are the ones best fit to support the underserved. Ian’s Insights is a way to empower these social impact leaders to do better and to be better.